Lens 1 of 3 · Viability
Does this idea hold up financially?
Two quick checks on whether real demand and basic economics are in place before you go further.
QUESTION 1 · DEMAND SIGNAL
Can you name 3 people who would pay for this today — without you needing to pitch them hard?
QUESTION 2 · UNIT ECONOMICS
If you sold 10 units in month 1, would the economics work — without outside funding?
Lens 2 of 3 · Compounding
Does this idea grow stronger over time?
A great business gets harder to compete with as it ages. These questions check whether yours does.
QUESTION 3 · AI RISK
How protected is this idea from being replaced by a free AI tool within 2 years?
QUESTION 4 · COMPOUNDING
Does this business pay you back more for every customer who stays — not just one-time sales?
Lens 3 of 3 · Founder Fit
Are you the right person to build this?
Experience in the domain dramatically improves your odds. One honest question.
QUESTION 5 · FOUNDER FIT
Have you done something adjacent to this before — professionally or on the side?
ALMOST DONE · YOUR RESULT
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